Description
Abercrombie & Fitch has evolved far beyond its early 2000s image, repositioning itself as a modern lifestyle brand with a focus on elevated basics and on-trend collections. Its core customer is now a fashion-conscious young adult in their 20s and 30s who values quality, fit, and aspirational yet accessible style.
From a real estate perspective, Abercrombie is highly selective. It favors high-performing malls, urban flagships, and lifestyle centers with strong co-tenancy (think Aritzia, Lululemon, Nike, and Sephora). Recent store designs emphasize a more open, sophisticated feel—minimalist, curated, and social-media friendly.
The company has also reenergized its Abercrombie Kids concept and
Brand Category
Retail (Men's Clothing, Women's Clothing)
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
- Example
- Example
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Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing
