AERIN: The High-Fidelity "Effortless Elegance" Anchor for Global Luxury Districts. Founded in 2012 by Aerin Lauder, granddaughter of Estée Lauder, the brand (aerin.com) is a world-class luxury lifestyle house defined by its "Feminine, Modern, and Effortless" philosophy. Serving as a critical Lifestyle & Cultural Anchor, AERIN bridges the gap between heritage beauty and contemporary home curation. The brand offers a highly edited collection of fragrances, beauty products, home décor, and fashion accessories inspired by Aerin’s personal love for flowers, art, and travel. In 2026, AERIN remains a powerhouse in the "New Standard of Luxury," moving beyond simple retail to offer immersive "Living Salons" that drive ultra-high-net-worth (UHNW) traffic. For developers, AERIN represents a "Trophy Tenant" that anchors luxury corridors with a residential, light-filled aesthetic—most notably within the Miami Design District and Palm Beach—leveraging the Estée Lauder Companies' global infrastructure to deliver a bespoke, high-fidelity boutique experience.