Alan Friedman (Layna Friedman): The High-Fidelity "King of Pinks" Anchor for Global High-Jewelry Districts. Founded in Beverly Hills, Alan Friedman (now operating under the Layna Friedman banner) is a world-class institution of natural colored diamonds. Defined by a "Rarity and Vibrancy" philosophy, the brand serves as a critical Lifestyle & Creative Anchor, world-renowned for its authoritative expertise in pink, yellow, and blue diamonds. Following the passing of founder Alan Friedman, the house entered a "Revitalized Legacy" chapter for 2026, led by Layna Friedman. This phase prioritizes one-of-a-kind bespoke creations and the expansion of the Barbie™ Rocks fine jewelry collection. For developers, the brand represents a stabilized, high-credit "Trophy Tenant" that anchors luxury corridors with a boutique salon model. Based in the heart of the Beverly Hills Golden Triangle (Cañon Drive), the brand attracts an elite, celebrity-driven, and ultra-high-net-worth (UHNW) clientele seeking museum-grade colored diamonds and "Wearable Art" that defines contemporary American high-luxury.