Alice in Ivory is a world-class bridal boutique that has redefined the luxury wedding dress shopping experience. Defined by its "Styling, Not Trending" philosophy, the brand curates gowns from prestigious global designers (e.g., Alexandra Grecco, Kyha, Alena Leena) within highly intimate, residential-style galleries. Operating landmark showrooms in Chicago’s West Loop and Dallas’s Bishop Arts District, Alice in Ivory serves as a prestigious Destination Anchor for creative-professional districts. The brand's retail model—characterized by upper-level loft footprints and high-character architectural "bones"—drives high-intent, appointment-only foot traffic from high-net-worth demographics. For developers, Alice in Ivory offers a "sticky" lifestyle tenant that enhances the prestige of mixed-use projects while requiring minimal ground-floor street frontage. Currently executing its 2026 National Strategy, the brand is seeking character-rich footprints (2,000–3,500 sq. ft.) in Tier 1 urban fashion hubs.