American Girl

American Girl, a wholly owned subsidiary of Mattel, Inc., is a premier Anchor Tenant and the gold standard for experiential retail. Famous for its high-touch in-store environments—including doll-sized salons, full-service cafés, and "makers" studios—American Girl transforms a shopping trip into a multi-generational destination event. Under the "Always Forward" strategy and lead by Wade Opland, the brand is currently executing a "Store of the Future" National Expansion and portfolio optimization plan. This includes a transition from massive legacy flagships (up to 40,000 sq. ft.) toward "reimagined" and highly efficient layouts of 15,000 to 22,000 sq. ft. in Tier-1 Malls and prestigious Lifestyle Centers. American Girl targets ultra-affluent millennial mothers and families, thriving in high-barrier-to-entry urban hubs and dominant regional corridors. For landlords and developers, American Girl provides an unparalleled foot-traffic engine, a distinct "destination prestige," and a robust omnichannel ecosystem that blends digital doll-creation with world-class physical hospitality.