AMIRI is a world-class luxury house that bridges the gap between California’s rebellious rock-and-roll heritage and the highest standards of European craftsmanship. Founded in 2014 by Mike Amiri, the brand has evolved from a niche West Coast label into a dominant Anchor Tenant for the world’s most prestigious luxury corridors, including Rodeo Drive, the Dubai Mall, and Milan’s Via della Spiga. AMIRI stores are defined by a "Gallery-First" architectural philosophy, utilizing expansive footprints (averaging 2,000 to 5,000 square feet) that feature museum-grade materials such as paloma stone, white marble, and walnut wood. As a high-engagement destination for affluent Gen Z and Millennial demographics, AMIRI drives exceptional foot traffic and dwell time through its "Cinematic" retail environments and exclusive local capsules. With the brand currently executing an aggressive Global Expansion strategy—including its recent 2026 entry into the European flagship market—AMIRI is a critical partner for developers seeking a tech-forward, culturally significant luxury anchor that balances high-street energy with atelier-level prestige.