Applebee's Grill + Bar is a popular American restaurant chain that specializes in casual dining. It offers a diverse menu of classic American favorites such as burgers, steaks, ribs, and seafood, along with a variety of appetizers and desserts. In addition to its food offerings, Applebee's also serves a range of alcoholic and non-alcoholic beverages, including signature cocktails and craft beers. Founded in 1980 by Bill and T.J. Palmer, Applebee's originated in Decatur, Georgia. The chain quickly expanded and gained popularity, leading to its acquisition by franchise-focused company, W.R. Grace and Company, in 1983. Applebee's headquarters are currently based in Glendale, California, in the United States. On a global scale, Applebee's operates primarily in the United States, with over 1,700 restaurants nationwide. The company also has a presence in 15 other countries, including Canada, Mexico, Brazil, Saudi Arabia, and Kuwait. Its international locations are mainly operated through franchise partnerships. Applebee's has formed several noteworthy partnerships and joint ventures over the years. In 2007, the company partnered with Weight Watchers to introduce a Weight Watchers-endorsed menu, catering to customers seeking healthier dining options. Additionally, the chain has collaborated with popular brands like Coca-Cola and Cars.com for various promotional campaigns. In terms of market position, Applebee's faces competition from other casual dining chains such as Chili's, TGI Fridays, and Ruby Tuesday. Despite increasing competition and changing consumer preferences, Applebee's remains a leading player in the casual dining industry, with a strong customer base. In recent years, Applebee's has implemented various strategies to drive growth and stay relevant. They have focused on revamping their menu, introducing new limited-time offerings, and enhancing the overall dining experience. One significant change in their strategy was the introduction of Applebee's Neighborhood concept, which aims to create a warm and inviting atmosphere akin to a local neighborhood bar and grill. As of the latest available information, Applebee's continues to operate successfully, with plans for further expansion in both domestic and international markets. The brand remains committed to providing a comfortable dining experience and a diverse menu that appeals to a wide range of customers.