The Athlete’s Foot is Australia's largest specialty athletic and lifestyle footwear retailer. Defined by its proprietary MyFit 3D technology—a world-class biomechanical scanning system—the brand transcends traditional retail by functioning as a technical fit laboratory. Following a major strategic shift in 2025, the brand is currently executing its "Next Gen" 2026 Rollout, moving away from a legacy franchise model toward corporate-owned, high-character concept stores. These new "Next Gen" locations (typified by the Brighton, VIC flagship) feature immersive LED displays, interactive product plinths, and private fitting zones. For developers, The Athlete’s Foot represents a high-credit, stable anchor that drives consistent, high-intent foot traffic from families, performance athletes, and a 10-million-strong loyalty database. Currently seeking prime 150–250 sqm footprints in Tier 1 shopping centers and premium high-street strips across Australia and New Zealand.