Attic Salt, a marquee lifestyle brand within the Go! Retail Group portfolio, serves as a premier Anchor Tenant for high-traffic Malls and Lifestyle Centers globally. Since its inception, the brand has built a distinct market position by merging high-fashion sensibilities with an eclectic, "treasure trove" gift assortment—ranging from trendy apparel and graphic tees to quirky home décor and curated literature. As part of a massive 2026 National Expansion effort, Attic Salt is leveraging its parent company’s global logistics infrastructure to scale its physical footprint beyond its current 70+ year-round locations. The brand’s real estate strategy emphasizes sensory-rich "adventure" shopping, targeting an affluent, trend-seeking Gen Z and Millennial demographic that values discovery over utility. For landlords and developers, Attic Salt provides a stable, institutional-grade partnership backed by one of the world's largest specialty retailers, consistently delivering high foot traffic and exceptional sales density through its unique "radical kindness" brand ethos and tech-enabled omnichannel operations.