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Parent company
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Number of stores in U.S
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Brand Deck
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Description

Away is a global travel lifestyle brand that has transformed the luggage industry from a stagnant commodity market into a tech-forward, community-driven experience. As a premier Tenant Representation success story, Away has evolved from its digital-native roots to operate a sophisticated network of brick-and-mortar locations in the world’s most prestigious retail corridors. Serving as a high-visibility Anchor Tenant for elite Lifestyle Centers and urban Street retail, Away’s stores are designed as "travel hubs" rather than mere showrooms, often featuring community events, personalization stations, and coffee bars to maximize dwell time. Under the leadership of CEO Jen Rubio, the brand is pursuing a strategic National Expansion for 2026, focusing on "right-sized" flagship locations in Tier-1 metropolitan hubs and high-growth luxury travel markets. For landlords and developers, Away offers institutional-grade credit and a uniquely affluent Millennial and Gen Z demographic, providing a "prestige halo" that anchors modern, experiential retail ecosystems.

Brand Category

Retail (Handbags & Accessories)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

  • Example
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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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