Ba&sh: The High-Fidelity "Parisian Chic" Anchor for Global Contemporary Districts. Founded in 2003 by best friends Barbara Boccara and Sharon Krief, ba&sh (ba-sh.com) is a world-class French fashion house defined by its "Born Collective" philosophy. Serving as a critical Lifestyle & Creative Anchor in the "accessible luxury" segment, the brand merges effortless Parisian elegance with a joyful, feminine spirit. Following its June 2024 B Corp™ certification, ba&sh has entered a "Responsible Growth" chapter for 2026, led by CEO Pierre-Arnaud Grenade. This phase prioritizes a circular fashion economy, exemplified by the global expansion of its "Re-vive" resale program and the launch of rental services in flagship hubs. For developers, ba&sh represents a high-velocity "Trophy Tenant" that anchors luxury streetscapes and prestige malls with a "home-away-from-home" boutique model. With over 320 points of sale globally, including high-profile flagships in Paris (30 Montaigne neighborhood), London (Covent Garden), and New York (SoHo), ba&sh drives consistent high-intent traffic from a community-focused, multi-generational female audience.