Billy Reid
Billy Reid is a Clothing - Family/Unisex concept with 11 stores in 11 shopping centers across 10 states. As of October 11, 2026 they opened 0 and closed 0 locations in the last 12 months, a net change of 0. Typical site: 1,200–3,500 SF. Across their fleet, locations have a median 10-minute drive-time population of 78,717 with a median household income of $121,514 and a median age of 37, according to Brandmarch. Similar brands: Vuori, Missoni, and Rag & Bone.
Stores
In 11 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
About Billy Reid
Billy Reid is a multi-award-winning American fashion house (CFDA Designer of the Year across multiple categories) that has redefined modern luxury through its signature "lived-in" southern aesthetic. As a high-performance Anchor Tenant for premier Lifestyle Centers, historic High-Street districts, and luxury Mall wings, Billy Reid offers a distinct "Southern-Sartorial" identity that attracts an affluent, multi-generational demographic. The brand's real estate strategy emphasizes a "quality over quantity" approach, with a current National Expansion plan that has grown the fleet to approximately 20 boutiques following the 2024 acquisition of Knot Standard’s direct-to-consumer arm. Billy Reid stores are designed as "hospitals for hospitality," often featuring antique apothecary cabinets, reclaimed architectural materials, and warm, residential-style interiors that serve as primary traffic drivers for discerning consumers. For landlords and developers, Billy Reid represents institutional-grade credit and a unique "prestige halo" that anchors a sophisticated retail mix, blending high-end craftsmanship with a rugged, classic-contemporary appeal.
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