Born In Detroit: The High-Fidelity "Motor City Heritage" Anchor for Urban & Transit-Adjacent Districts. Founded in 2020 by brothers Anthony and Michael Tomey along with George and Alex Bourkoulas, Born In Detroit (bornindetroit.store) is a world-class lifestyle brand defined by its "Energy and Resilience" philosophy. Originally trademarked as a slogan for 8 Mile Vodka, the brand has evolved into a primary Cultural & Lifestyle Anchor, bridging the gap between high-quality street apparel and Detroit’s institutional sports pride. Entering 2026, Born In Detroit has completed a major "Flagship Upscaling," moving from a temporary pop-up to a permanent 1,950-square-foot storefront on Woodward Avenue in partnership with Gardner White. For developers, Born In Detroit represents a "High-Velocity Community Magnet"—driving intense foot traffic through officially licensed collegiate and professional sports apparel (Tigers, Lions, Red Wings, Pistons) and a unique hospitality-retail hybrid model at Detroit Metro Airport.