The Internet’s Favorite Sheets Are Waking Up Main Street Brooklinen, the digitally native powerhouse that redefined the direct-to-consumer bedding market, is aggressively executing a National Expansion of its physical footprint. Moving beyond the screen, the brand is targeting high-visibility street-fronts and lifestyle centers to bring its "touch-and-feel" luxury experience to key urban markets. As a modern Anchor Tenant for mixed-use developments and walkable neighborhoods, Brooklinen drives a highly desirable, affluent millennial demographic. Their site selection strategy prioritizes authentic community integration, seeking locations that allow them to host local events and partner with neighborhood businesses. For landlords and Tenant Representation brokers, Brooklinen represents a premier opportunity to secure a traffic-driving lifestyle brand that successfully bridges the gap between e-commerce dominance and brick-and-mortar engagement.