Byredo
Byredo is a Cosmetics + Beauty Supplies concept with 108 stores in 93 shopping centers across 26 states. As of September 27, 2026 they opened 0 and closed 1 locations in the last 12 months, a net change of −1. Typical site: 1,000–3,500 SF. Across their fleet, locations have a median 10-minute drive-time population of 72,922 with a median household income of $110,766 and a median age of 39.
Stores
In 93 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
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Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Pacific Palisades, CA · Closed Q3 2025 · Detected Oct 3, 2025
About Byredo
Byredo the Global Vanguard of Niche Luxury, Fragrance, and Industrial Minimalism Founded in Stockholm in 2006 by Ben Gorham and now a key pillar of the Puig luxury portfolio (following its €1 billion+ acquisition), Byredo has evolved from a cult fragrance house into a full-scale lifestyle brand spanning beauty, leather goods, and "Byproduct" design objects. As a high-performance Anchor Tenant for elite Malls, Lifestyle Centers, and High-Street corridors, Byredo is currently executing a 2026 Global Expansion strategy. This "decentralization" phase focuses on moving beyond traditional fashion capitals into high-growth regional luxury hubs, as evidenced by its new 2,154-square-foot flagship in Victoria Leeds. Byredo’s retail concept is defined by "Brutalist-inspired" minimalism, utilizing monolithic displays, anodized aluminum, and warm wood textures to create an immersive sensory environment. For landlords and developers, Byredo offers institutional-grade credit from Puig and a distinct "niche-prestige halo" that attracts a young, affluent, and design-conscious demographic, making it a vital traffic driver for modern luxury ecosystems.
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