Casper, the brand that revolutionized the "mattress-in-a-box" category, is currently undergoing a significant operational pivot under the 2026 "Basics to Basics" turnaround plan. Following its acquisition by the foam and fiber giant Carpenter Co. and the appointment of veteran retail leader Joe Megibow (formerly of Purple) as CEO, Casper has shifted its focus from breakneck growth to sustainable profitability. As a key specialty tenant for premier Malls and Lifestyle Centers, Casper’s retail strategy centers on its new "Snooze Bar" concept—an experiential showroom featuring "Sleep Specialists," pillow labs, and dedicated "bunkhouse" areas for children. For 2026, the brand is prioritizing a "right-sized" fleet of approximately 66–75 high-productivity branded stores while aggressively expanding its wholesale reach through partners like Amazon, Costco, and Target. For landlords and developers, Casper offers a modernized, design-forward store aesthetic that captures a digitally native Millennial and Gen Z demographic, serving as a critical anchor for home and wellness-focused retail clusters.