Champs Sports

Champs Sports A High-Performance Sport-Culture Anchor Transitioning into the Dick’s Sporting Goods Ecosystem Champs Sports is a premier specialty athletic retailer and a primary Anchor Tenant for dominant Regional Malls and Lifestyle Centers. Formerly the "sports-forward" pillar of Foot Locker, Inc., Champs Sports was acquired by Dick’s Sporting Goods in late 2025 as part of a landmark $2.4 billion transaction. Under its new parent company, the brand is executing a "2026 Resurgence" strategy that prioritizes high-productivity experiential formats over traditional mall-based footprints. The 2026 store concept, "Sport For Life," focuses on "kidult" and serious athlete demographics, featuring digital storytelling walls, head-to-toe outfitting displays, and MySize 3D foot-scanning technology. As Dick’s Sporting Goods "cleans out the garage" of underperforming legacy assets, Champs Sports is pivoting toward larger, tech-integrated flagships—often 5,000+ sq. ft.—that emphasize community engagement through in-store "Run Clubs" and athlete-inspired merchandising. For landlords and developers, Champs Sports now offers the unparalleled institutional-grade credit of Dick’s Sporting Goods (a $13B+ leader) and a revitalized brand platform that effectively bridges the gap between performance gear and street-culture lifestyle.