Chanel, the independent house of ultra-luxury (owned by the Wertheimer family), represents the pinnacle of high fashion, watchmaking, and jewelry. Operating as the premier Anchor Tenant and increasingly as a Landlord, Chanel is currently executing a multi-billion dollar "Store of the Future" strategy for 2026. This mandate focuses on acquiring its own physical retail assets in "Tier-1" global corridors to ensure permanent market dominance. A landmark 2025/2026 initiative is the planned $450M acquisition of the retail base at 655 Madison Avenue in NYC, marking a significant shift from leasing to ownership. Chanel’s 2026 boutique concept, often led by architect Peter Marino, emphasizes high-touch "Client Hubs" and "Private Salons" designed for the brand’s Very Important Clients (VICs). These spaces prioritize exclusivity over foot traffic, featuring museum-quality art, artisan-crafted tweed wall coverings, and dedicated floors for Haute Joaillerie. For landlords and developers, a Chanel boutique—whether leased or owned—remains the single most powerful "prestige anchor" in existence, defining the elite status of global luxury ecosystems.