Chubbies

Chubbies the Weekend-Centric Leader in Lifestyle Apparel and Thigh-Liberating Fashion Founded in 2011 and a primary subsidiary of Solo Brands, Inc. (NYSE SBDS), Chubbies has evolved from a cult-favorite e-commerce startup into a dominant multi-channel specialty tenant for premier Malls, Lifestyle Centers, and high-street urban corridors. Under the 2026 leadership of Solo Brands CEO John Larson, Chubbies is executing a "Multi-Year Transformational Growth Strategy" that prioritizes "experiential exhibition spaces" over traditional high-inventory storefronts. The brand's retail concept is defined by its "Radical Weekend" aesthetic—featuring tiki-bar-inspired checkout counters, vibrant neon accents, and interactive community zones. Following a successful 2025 debt restructuring and a 2026 focus on "DTC-plus-Wholesale" harmony, Chubbies is aggressively expanding into new regional markets, recently debuting in Raleigh, NC (Crabtree Valley Mall). For landlords and developers, Chubbies offers the financial backing of a public outdoor lifestyle platform and a uniquely high-energy brand halo that attracts a dedicated Gen Z and Millennial male demographic seeking to "liberate their thighs" and embrace the weekend lifestyle.