COS has established itself as the premier "modern-classic" Anchor Tenant for high-street corridors and dominant Regional Malls. Known for its architectural silhouettes and "buy better, keep forever" philosophy, COS is currently executing its 2026 Global Fleet Modernization strategy. This initiative focuses on "Store of the Future" flagships (e.g., Stockholm, Beijing Sanlitun, and the new 2025/2026 New Delhi rollout) that emphasize circularity. These stores feature "Designed for Disassembly" interiors, including bamboo wardrobes, recycled-plastic shelving, and stone flooring made from 90% production by-products. For landlords and developers, COS offers the blue-chip credit of the H&M Group combined with a highly desirable, affluent, and culturally-engaged demographic. As of 2026, the brand is prioritizing expansion into emerging luxury markets (India, China) while "right-sizing" North American footprints to integrate in-store "Resell" platforms and dedicated tailoring services.