Diptyque the Global Vanguard of Niche Fragrance and "Maison" Experiential Retail Founded in 1961 on Boulevard Saint-Germain and now the flagship asset of Manzanita Capital, Diptyque is a premier specialty anchor for elite High-Street corridors and luxury wings of Tier-1 Malls. Entering 2026, the brand is executing a "New Era" strategy under CEO Laurence Semichon, transitioning from boutique retail to the "Maison Diptyque" mega-concept. These high-productivity hubs—recently debuted as 4,000+ sq. ft. flagships in Paris (Rue Duphot) and London (New Bond Street)—reimagine the store as a Parisian aesthete's apartment. The 2026 model integrates "Second-Life" refillable fragrance stations, bespoke candle customization labs, and cultural "Espace Éphémère" zones for artistic exhibitions. For landlords and developers, Diptyque offers industry-leading sales density and a unique "sensory-destination" pull, attracting a high-net-worth, culturally-engaged demographic. As part of its 2026 "Origins" Pivot, the brand is aggressively expanding into the Indian and Middle Eastern markets while "right-sizing" its North American fleet into immersive, digitally-integrated apartment-style boutiques.