Draper James: The High-Fidelity "Southern Inspired" Anchor for Premier Lifestyle & Mixed-Use Districts. Founded in 2015 by Academy Award-winning actress Reese Witherspoon, Draper James (draperjames.com) is a world-class lifestyle brand defined by its "Grace and Charm" philosophy. Serving as a critical Lifestyle & Community Anchor, the brand bridges the gap between classic American style and contemporary Southern hospitality. Named in honor of Witherspoon’s grandparents, Dorothea Draper and William James Witherspoon, the brand is renowned for its polished, "unapologetically pretty" apparel, accessories, and home décor. Entering 2026, following its majority stake acquisition by Consortium Brand Partners, Draper James has entered a "Global Modernization Era" under the leadership of CEO Jeannie Yoo. For developers, Draper James represents a "Cultural Gravity Well" that validates luxury high-streets—driving intense multi-generational foot traffic through its immersive, "Sweet Tea & Porch Swing" retail environment and high-fidelity collaborations with partners like Rustler Hat Co. and Kohl's.