Drybar the Global Leader in the "Blowout Only" Revolution and Experiential Beauty Founded in 2010 by Alli Webb and headquartered in Denver, Colorado, Drybar is the premier specialty service anchor for dominant Regional Malls, Lifestyle Centers, and high-traffic Urban Corridors. Operating under the WellBiz Brands portfolio since 2021, Drybar has redefined the salon industry with its "No cuts. No color. Just blowouts.®" philosophy. As of 2026, the brand is executing an aggressive Global Master Franchise expansion, highlighted by a 26-unit development deal in the Middle East (UAE, Qatar, Kuwait) and a 20-unit rollout in Saudi Arabia. Domestically, Drybar is prioritizing its "2.0 Shop Prototype," which features an integrated "Phygital" booking ecosystem and dedicated retail zones for its award-winning product line (owned by Helen of Troy). For landlords and developers, Drybar offers a high-AUV (Average Unit Volume) model—exceeding $900k for established units—and a powerful recurring-revenue membership base. The brand serves as a critical "daily-use" traffic driver, attracting an affluent, social-media-savvy demographic that favors the brand’s iconic yellow-branded, communal "bar" atmosphere.