Eddie Bauer

Eddie Bauer the Heritage Outdoor Brand for Accessible Adventure and Modern Performance Founded in 1920 by Eddie Bauer in Seattle, Washington, this iconic outdoor brand is a premier Anchor Tenant for dominant Regional Malls, Lifestyle Centers, and High-Street flagship corridors. Under the 2026 "Live Your Adventure" global revitalization, Eddie Bauer is executing a multi-channel growth strategy managed by Catalyst Brands (an entity formed from the merger of SPARC Group and JCPenney). The brand is currently pivoting toward a "Modern Heritage" aesthetic, which includes a refreshed logo and the return of the iconic "Goose" heritage mark. The 2026 fleet strategy focuses on a Direct-to-Consumer (DTC) expansion, particularly in the US, UK, and Japan, while simultaneously deepening its wholesale presence in retailers like Kohl’s and JCPenney. For landlords and developers, Eddie Bauer offers institutional-grade credit and a broad "inclusive-outdoor" demographic. The brand's 2026 store prototypes emphasize high-tech textile innovations and seasonal "Adventure Hubs," driving consistent traffic through its reputation for quality, durability, and a 100-year legacy of outfitting historic expeditions.