Frère: Redefining Modern Luxury Menswear for the Global Power Player Founded by designer Davidson Petit-Frère, Frère has evolved from a bespoke suiting phenomenon into a full-scale luxury fashion house. Known for blending classic Italian tailoring with modern, bold silhouettes, the brand attracts a high-profile clientele ranging from A-list celebrities to business titans. With its flagship debut in New York's SoHo district, Frère is positioning itself as a "New Luxury" Anchor Tenant capable of driving affluent traffic to premier high-street and lifestyle destinations. The brand’s real estate strategy focuses on establishing experiential flagships in global fashion capitals, seeking Tenant Representation for National Expansion into markets that align with its "power player" demographic. Frère represents a unique opportunity for landlords to secure a culturally relevant, high-growth tenant that bridges the gap between traditional luxury and the new age of fashion