Free People The Global Destination for Creativity, Individualism, and "Bohemian-Modern" Lifestyle Founded in 1970 and a crown jewel of the Urban Outfitters, Inc. (URBN) portfolio, Free People is a premier Lifestyle Specialty Anchor for Tier-1 Regional Malls, High-Street corridors, and high-growth Lifestyle Centers. Entering 2026, the brand is riding significant momentum, reporting record-breaking fiscal results with double-digit revenue growth powered by a robust "DTC-First" model. Under the leadership of Sheila Harrington (Global CEO, Free People Group), the brand is executing a dual-path 2026 expansion strategy deepening its core boutique footprint while aggressively scaling its activewear division, FP Movement. The 2026 store concept is defined by "Experiential Textures"—utilizing hand-carved wood, intricate textile installations, and organic materials to create an inviting, discovery-based environment. For landlords and developers, Free People offers institutional-grade credit and an exceptionally high-value demographic (women aged 18-45) with strong brand loyalty. As a "360-degree lifestyle" brand, Free People serves as a critical foot-traffic driver, increasingly integrating "Community Wellness" activations and in-store events to maintain its position as a cultural touchstone in the premium contemporary market.