Glossier is a world-class, digitally native beauty brand that has redefined the retail experience by transforming the traditional storefront into a high-fidelity "engagement hub." Originally a DTC disrupter, Glossier has transitioned into a premier Anchor Tenant for high-vibrancy high-streets and luxury lifestyle centers, driving massive foot traffic from its highly engaged Millennial and Gen Z fanbase. Each location is designed as a destination-grade environment that prioritizes social interaction and content creation over simple transactions, featuring immersive product discovery zones and hospitality-driven service. Under the 2026 leadership of CEO Colin Walsh, the brand is executing a "Clicks-to-Bricks" National Expansion, targeting flagship-quality footprints in Tier 1 global hubs. Glossier offers developers a blue-chip, trend-setting partner that significantly enhances the cultural cachet of mixed-use developments and serves as a powerful driver of cross-shopping foot traffic for neighboring fashion and lifestyle anchors.