Grown Brilliance has rapidly ascended as the definitive Anchor Tenant for modern luxury jewelry, specializing exclusively in ethically sourced lab-grown diamonds. Bridging the gap between heritage craftsmanship and 21st-century sustainability, the brand operates high-fidelity showrooms that cater to the evolving values of Millennial and Gen Z consumers. Grown Brilliance drives exceptional daytime foot traffic by offering a "frictionless" luxury experience—marrying a robust digital custom-design platform with sophisticated physical boutiques in premier high-street corridors (e.g., Boston’s Newbury Street, NYC’s Soho) and luxury lifestyle centers (e.g., The Shops at Clearfork). With a focus on transparency, environmental responsibility, and accessible pricing for high-carat stones, the brand serves as a powerful lifestyle anchor that complements fine dining, high-end fashion, and boutique hospitality. Grown Brilliance is currently executing an aggressive National Expansion strategy, seeking Tenant Representation for boutique footprints in Tier 1 and Tier 2 metropolitan markets as it scales its "click-to-brick" physical retail presence.