Hugo Boss

Clothing - Family/Unisex·

Hugo Boss is a Clothing - Family/Unisex concept with 167 stores in 157 shopping centers across 37 states. As of October 11, 2026 they opened 2 and closed 7 locations in the last 12 months, a net change of −5. Typical site: 2,000–8,500 SF. Across their fleet, locations have a median 10-minute drive-time population of 41,728 with a median household income of $94,833 and a median age of 38, according to Brandmarch. Similar brands: Mango, Mavi, and Abercrombie & Fitch.

167

Stores

In 157 properties

Site Submittals

Coming soon

Competitive Intelligence

New in the last 3 months

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Tracking · 9 events in last 12 months

Recent activity

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Lincoln Square (Washington, DC)Closed

Washington, DC · Closed Q1 2026 · Detected Apr 17

SmartCentres Mirabel (Premium Outlets Montréal) Closed

Mirabel, QC · Closed Q1 2026 · Detected Apr 17

Aventura MallClosed

Aventura, FL · Closed Q1 2026 · Detected Apr 17

+6 more events · 22% openings — 2 new, 7 closures.

About Hugo Boss

HUGO BOSS is a world-leading premium fashion anchor for Tier-1 Regional Malls, High-Street corridors, and Luxury Lifestyle Centers. Under the leadership of CEO Daniel Grieder, the Group is currently executing its "CLAIM 5 TOUCHDOWN" strategy (unveiled late 2025). This mid-term plan designates 2026 as a "Year of Consolidation and Realignment," focusing on operational excellence and high free cash flow generation (€300M+ annually) following years of rapid, triple-digit growth. The 2026 model reinforces a dual-brand approach BOSS remains the "24/7 Lifestyle" flagship for Millennials, while HUGO (and the new HUGO BLUE denim line) targets Gen Z with progressive, social-media-ready retail concepts. The 2026 store prototype—dubbed the "New Splendor"—integrates "Digital Kiosks," "In-Store Bars," and "Broadcast Fitting Rooms" designed for content creation. For landlords, HUGO BOSS represents an institutional-grade "Trophy" tenant that balances legendary tailoring with high-growth casualwear, prioritizing store productivity and premium service over aggressive unit expansion.

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