IRO Paris: The High-Fidelity "Rock-Chic" Anchor for Urban Global Districts. Founded in 2005 by brothers Laurent and Arik Bitton, IRO Paris (iroparis.com) is a world-class contemporary fashion house that has defined "Left Bank cool" for two decades. Merging Parisian sophistication with New York’s vintage rock energy, the brand is renowned for its high-fidelity use of leather, distressed denim, and signature bouclé tweed. Following its acquisition by the Lanvin Group (formerly Fosun Fashion Group), IRO has transitioned from a cult niche label into a global powerhouse with over 400 points of sale. For developers, IRO represents a stabilized, high-velocity tenant that excels in high-street creative hubs and luxury mixed-use environments. Entering its 20th Anniversary "Next Chapter" in 2026, the brand is undergoing a creative refresh under its first-ever Artistic Director, Nicolas Rohaut (formerly of Dior and Lanvin), and CEO Isolde Andouard. This evolution prioritizes "Unified Commerce" and high-concept flagship experiences that blend fashion, music, and contemporary art into a singular hospitality-adjacent retail theater.