Lilly Pulitzer The Definitive Voice of American Resortwear and "Authentic Optimism" Founded in 1959 in Palm Beach, Florida, Lilly Pulitzer is a premier lifestyle specialty anchor for elite Regional Malls, High-Street fashion corridors, and Luxury Resort hubs. Under the 2026 leadership of CEO Michelle Kelly, the brand is executing an "Archival Revival" strategy, successfully merging its 65-year heritage of hand-painted prints with modern silhouettes to capture the "Next-Gen Lilly Girl." Operating as a high-margin pillar of Oxford Industries (NYSE OXM), the brand maintains a high-productivity fleet of over 60 company-owned stores and a robust "Signature Store" network of over 50 independent boutiques. The 2026 retail model—highlighted by the recent "Brand Homecoming" showcase in Key West—utilizes a "Residential Boutique" aesthetic featuring hand-painted wall murals, shell-encrusted fixtures, and high-engagement social zones. For landlords and developers, Lilly Pulitzer offers institutional stability with a "Direct-to-Consumer First" (85% of sales) approach, driving exceptional sales density and cross-generational appeal through its vibrant, print-led storytelling and strategic collaborations (e.g., Disney, Dee Ocleppo Hilfiger).