Pottery Barn is the premier Junior Anchor and Lifestyle Tenant for Class A regional malls, upscale lifestyle centers, and mixed-use developments. Known for its distinctive blend of "approachable luxury" and high-quality craftsmanship, Pottery Barn drives exceptional foot traffic and consistent, multi-generational appeal. Under the leadership of President Monica Bhargava and Williams-Sonoma CEO Laura Alber, the brand is currently executing a 2025–2026 growth roadmap that prioritizes "Experience-First" retail—integrating complimentary professional design services with high-tech visualization tools. For landlords and developers, Pottery Barn offers unmatched credit stability and a massive "halo effect," acting as the primary anchor for home and lifestyle clusters. Its real estate strategy focuses on high-visibility ground-floor positions (typically 12,000–20,000 SF) in markets with high homeownership rates and affluent household incomes. With e-commerce accounting for over 66% of group revenues, Pottery Barn’s physical stores serve as critical "discovery hubs" that significantly boost omnichannel sales and cross-shopping synergy for neighboring tenants in the beauty, fashion, and upscale dining categories.