Puma
Puma is a Footwear concept with 150 stores in 134 shopping centers across 43 states. As of October 25, 2026 they opened 1 and closed 0 locations in the last 12 months, a net change of +1. Typical site: 3,500–25,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 25,116 with a median household income of $88,150 and a median age of 37, according to Brandmarch. Similar brands: Skechers, Crocs, and Clarks.
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
LAS VEGAS, NV · Opened Q4 2025 · Detected Dec 18, 2025
About Puma
PUMA is a premier global sports and lifestyle anchor for Tier-1 Regional Malls, High-Street flagship districts, and Travel Retail hubs. Entering 2026, the brand is in a strategic "Transition Year" following a 2025 leadership reset. Under new CEO Arthur Hoeld (appointed July 1, 2025), PUMA is executing its "Top 3 Sports Brand" roadmap, focusing on brand elevation and a significantly improved Direct-to-Consumer (DTC) channel mix. The 2026 retail model—highlighted by its massive new 24,000 sq. ft. London (Oxford Street) and 25,000 sq. ft. Las Vegas (The BLVD) flagships—serves as a high-tech "Brand Laboratory." These spaces feature immersive NITRO™ running technology walls, F1 racing simulators, and "PUMA x YOU" customization studios. For landlords, PUMA offers a powerful "Experiential Anchor" profile, driving consistent foot traffic through a curated mix of performance footwear (Football, Running, Training) and high-heat "Sportstyle Select" collaborations. Backed by a robust global logistics network and a renewed focus on full-price realization, PUMA remains a cornerstone tenant for the world’s most influential retail destinations.
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Recent openings, closures, and announcements from brands similar to Puma.