Reformation
Reformation is a Clothing - Womens concept with 66 stores in 65 shopping centers across 27 states. As of October 25, 2026 they opened 8 and closed 1 locations in the last 12 months, a net change of +7. Typical site: 2,000–4,500 SF. Across their fleet, locations have a median 10-minute drive-time population of 75,347 with a median household income of $111,957 and a median age of 37, according to Brandmarch. Similar brands: Veronica Beard, Brandy Melville, and Marc Jacobs.
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Kansas City, MO · Coming soon Q3 2026 · Detected 4weeks
Corte Madera, CA · Coming soon Q3 2026 · Detected 4weeks
Birmingham, AL · Opened Q3 2026 · Detected 4weeks
About Reformation
Reformation is a digitally native, sustainability-driven fashion brand rapidly expanding in key U.S. and international urban markets. The company typically occupies 1,200 to 2,600 square foot retail spaces in high-foot-traffic shopping districts and upscale retail centers. Reformation seeks co-tenancy with other elevated, mission-aligned lifestyle brands and is focused on neighborhoods that blend fashion, culture, and sustainability. With continued growth planned across North America, Reformation is an ideal anchor for mixed-use or fashion-forward developments targeting young, affluent consumers.
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Recent openings, closures, and announcements from brands similar to Reformation.