
Sephora
Sephora is a Cosmetics + Beauty Supplies concept with 1,939 stores in 1,908 shopping centers across 61 states. As of October 25, 2026 they opened 53 and closed 18 locations in the last 12 months, a net change of +35. Typical site: 4,000–10,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 47,563 with a median household income of $89,927 and a median age of 39, according to Brandmarch. Similar brands: Miniso, Miss A, and Perfumania.
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Woodstock, GA · Coming soon ~Oct 2026 · Detected 2weeks
Rocklin, CA · Opened ~Oct 2026 · Detected 2weeks
Victoria, BC · Closed ~Aug 2026 · Detected Sep 1
About Sephora
Sephora is the definitive destination for prestige beauty, serving as a high-productivity Primary Anchor for Class A regional malls, iconic high-street corridors, and premier lifestyle centers. Known for its open-sell environment and tech-enabled "Beauty Insider" ecosystem, Sephora drives world-class sales-per-square-foot by curating over 340 brands alongside its private-label Sephora Collection. Under the leadership of North America CEO Artemis Patrick, the brand is executing a 2026 "Beauty Multiverse" strategy, which includes the return of its massive SEPHORiA experiential event to Los Angeles in March 2026 and the highly anticipated launch of M·A·C Cosmetics across its U.S. fleet in early 2026. For landlords and developers, Sephora is a "recession-resilient" traffic magnet that attracts a highly engaged, Gen Z and Millennial-heavy demographic. Its real estate strategy focuses on high-visibility flagship positions (8,000–10,000 SF) and data-driven neighborhood boutiques (4,000–6,000 SF) that integrate seamlessly with omnichannel services like Same-Day Unlimited delivery and "Buy Online, Pick Up In Store" (BOPIS).
Similar brands

Miniso
Cosmetics + Beauty Supplies, Home + Housewares

Miss A
Cosmetics + Beauty Supplies

Perfumania
Cosmetics + Beauty Supplies, Hair

Le Labo (Le Labo Fragrances)
Cosmetics + Beauty Supplies

Chanel
Cosmetics + Beauty Supplies, Accessories, Clothing + Apparel, Luxury

Byredo
Cosmetics + Beauty Supplies, Clothing + Apparel
Similar brands activity
Recent openings, closures, and announcements from brands similar to Sephora.