Tommy Hilfiger: The Global Vanguard of "Classic American Cool" and Digital-First Retail Founded in 1985 and headquartered in Amsterdam, Netherlands (Global) and New York City (Americas), Tommy Hilfiger is a premier lifestyle and fashion anchor for Tier-1 Regional Malls, High-Street corridors, and Outlet Centers. As a flagship brand of PVH Corp., the label enters 2026 under the leadership of Global Brand President Lea Rytz Goldman and North America President Sophia Hwang-Judiesch. The 2026 retail model—defined by the "Store of the Future" and "The Hilfiger Social Club" prototypes—prioritizes high-tech immersion, featuring "magic mirrors" for digital try-ons, RFID-enabled inventory, and community-centric hospitality zones. Backed by PVH’s "PVH+" strategic plan, the brand is focused on "The North America Unlock," revitalizing its home market through elevated product assortments and a transition to high-productivity, premium-lifestyle footprints. For landlords, Tommy Hilfiger represents an institutional-grade "Triple-A" credit tenant that drives massive global traffic, leveraging a 2,000+ store network and high-profile 2026 partnerships with icons like JISOO and Formula 1's Sergio Pérez.