Armani Exchange (A|X): The High-Fidelity "Urban-Street" Anchor for Global Lifestyle Districts. Launched in 1991 by Giorgio Armani, Armani Exchange (armani.com) is a world-class institution of contemporary fashion, defined by its "Accessible Luxury" and "Italian-Cool" philosophy. Serving as a critical Lifestyle & Cultural Anchor in premier urban centers, the brand captures the energy of street culture through a sophisticated Italian lens. In 2026, A|X remains the primary engine for Armani's youth-market penetration, bridging the gap between high-end tailoring and technical streetwear. For developers, Armani Exchange represents a high-credit "Trophy Tenant" that anchors luxury-adjacent and premium lifestyle wings. Its 2026 retail strategy, "The New Urban Wardrobe," focuses on sustainable materials, gender-fluid capsules, and high-fidelity digital integration, driving high-frequency foot traffic from Gen Z and Millennial HNW (High-Net-Worth) consumers.