Athleta is the definitive "purpose-driven" leader in the premium activewear sector, serving as a high-productivity Lifestyle Anchor or Junior Anchor for Class A regional malls, high-street corridors, and dominant lifestyle centers. As a certified B Corp, Athleta differentiates itself through a radical commitment to inclusivity and sustainability, famously offering its entire product line in sizes XXS–3X without separate merchandising. Under the leadership of CEO Maggie Gauger, the brand’s 2025–2026 "Next Chapter" strategy focuses on high-performance product innovation and a "Community-First" retail model. This includes the national rollout of the "Move with Athleta" experiential series—featuring massive public fitness activations—and the expansion of Athleta Girl. For landlords and developers, Athleta offers the credit stability of Gap Inc. with a proven ability to anchor "Wellness and Contemporary Luxury" clusters. Its real estate strategy focuses on "right-sized" floor plans (3,500–5,000 SF) that feature high-visibility storefronts and integrated "Community Zones" for in-store classes and styling sessions.