Buck Mason

Buck Mason is a Los Angeles–based menswear and lifestyle brand founded in 2013 by Sasha Koehn and Erik Allen Ford, known for its elevated takes on American classics like T-shirts, jeans, and tailored essentials. Privately held and vertically integrated, Buck Mason has grown steadily and deliberately, operating over 38 stores nationwide as of late 2024. The brand typically favors compact retail footprints between 1,300 and 2,000 square feet, though recent expansions include flagship-style spaces such as a 3,250-square-foot store in SoHo, New York. Buck Mason’s real estate strategy focuses on high-visibility, high-foot-traffic urban neighborhoods with strong cultural resonance—placing stores in vibrant districts like Venice’s Abbot Kinney, Austin’s South Congress, Nashville’s Fifth & Broadway, and Manhattan’s Flatiron and SoHo. The brand avoids traditional malls in favor of lifestyle-rich street retail and mixed-use centers, often locating near other boutique fashion retailers, specialty coffee shops, and destination dining.