




The High Street That Served As Boulevard For Silver Screen Icons
Sunset Boulevard THE Los Angeles street—the cultural landmark that captures the city’s effortless blend of laid-back cool, silver screen bonafides and urban sophistication. Running through some of LA’s most eclectic neighborhoods, Sun
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
1000 SF
Suitable for retail, restaurant, office
1500 SF
Suitable for retail, restaurant, office
2000 SF
Suitable for retail, restaurant, office

Local expert Campbell Norris reports that Sunset Blvd-Silver Lake is in the midst of a creative retail resurgence. While leasing remains selective, the corridor is drawing strong interest from design-forward hospitality, niche wellness brands, and elevated casual dining.
New and upcoming tenants include Heavy Handed (opening in the former All Day Baby), Bellwether Vintage, and recent arrivals at Sunset Row like Baggu, New Balance, and Sunspel. Meanwhile, Ramen Tatsunoya has closed and is exploring an asset sale.
Weekend traffic remains strong, driven by a young, design-conscious demographic, with block pop-ups and curated events boosting visibility. Second-gen restaurant spaces are in high demand, especially those with patios or minimal TI needs.
Explore more: https://www.brandmarch.com/street/sunset-blvd-silver-lake

Shake Shack on L.A.'s Sunset Boulevard recently closed







Positioning and Tenant Mix
As one of LA’s top 10 high streets, Sunset Boulevard is known for its unique mix of casual retail, neighborhood staples, and national brands, creating an experience that’s distinctly LA. While Sunset has attracted major brands, the heart of the street remains its local boutiques and neighborhood-driven spots, which draw both residents and out-of-towners. The addition of New Balance and Shake Shack shows Sunset’s pull as a place where emerging brands and trendy concepts can thrive without losing the boulevard’s easygoing charm.
Retail Metrics and Leasing Environment
With retail rents ranging from $75 to $100 per square foot, Sunset Boulevard is a competitive yet
Unlike other rapidly redeveloping areas in Los Angeles, Sunset Boulevard’s growth remains steady and organic, shaped by smaller, targeted investments that maintain its neighborhood character. Sunset Row, one of the newer additions to the area, brings an elevated mix of shopping and dining options that resonate with the boulevard’s effortlessly cool aesthetic. While large-scale projects aren’t on the horizon, the area continues to attract high-interest tenants.