Credo Beauty the Definitive Authority in Clean Beauty and Sustainable Personal Care Founded in 2015 by beauty industry veterans and headquartered in San Francisco, Credo Beauty is the pioneer of the "Clean Beauty" movement and a high-performance specialty tenant for upscale Lifestyle Centers, High-Street corridors, and premier Malls. Operating under the strictest safety standard in retail—the "Credo Clean Standard"—the brand prohibits over 2,700 ingredients, positioning itself as the ethical alternative to traditional beauty giants. Under the 2026 leadership of CEO Stuart Millar, Credo is executing a "conscious expansion" strategy, focusing on high-touch experiential boutiques that feature in-store "Clean Beauty Bars" and treatment rooms. For landlords and developers, Credo offers a recession-resilient business model with a fiercely loyal Gen Z and Millennial demographic. The brand serves as a powerful "sustainable-luxe" anchor, driving affluent foot traffic and aligning with modern ESG mandates through its leadership in the Sustainable Packaging Initiative for Cosmetics (SPIC).