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Number of stores in U.S
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Brand Deck
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Description

The definitive market leader in young children's apparel and accessories seeking 3,500–5,000 SF in family-oriented power centers and lifestyle hubs. As the largest branded marketer of baby and young children's clothing in North America, this powerhouse retailer operates over 800 active locations with an aggressive strategy to open 250+ new stores by 2027. Their ideal site selection criteria target high-traffic power centers, outlet malls, and grocery-anchored strip centers with strong co-tenancy alongside family-serving brands like Target, Old Navy, Ulta, and TJ Maxx. Real estate requirements typically focus on 4,000–4,500 SF "side-by-side" or co-branded formats that house both Carter’s and OshKosh B’gosh under one roof, requiring 40-50 feet of frontage. With a dedicated demographic of new and expectant parents, they serve as a reliable, high-credit junior anchor that drives consistent daily foot traffic.

Brand Category

Retail (Children's Clothing)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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