Theme/Festival/Lifestyle

Friendly Center (Greensboro, NC)

Friendly Center (Greensboro, NC) is a 1,132,352 SF Theme/Festival/Lifestyle at 3110 Kathleen Ave., Greensboro, NC, USA, owned by Atlantic Retail & CBL, with 115 tenants including Belk, Macy's, and Harris Teeter. In the last 24 months it recorded 7 openings and 7 closings. The 10-minute drive-time population is 73,668 with a median household income of $69,217, according to Brandmarch.

Open-air·115 stores across 1,132,352 SF·3110 Kathleen Ave., Greensboro, NC, USA·Website
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Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
North Italia610 Pembroke Road
Opened Q1 2026
Closed
MrBeast Burger3324 W. Friendly Ave
Closed Q4 2025
Opened
Opened Q4 2025

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Locations · Growth Trajectory

No change since Q4 2024

Steady tenants · 7 opens, 7 closes

About Friendly Center (Greensboro, NC)

Friendly Center in Greensboro, North Carolina, stands out as a community-oriented shopping hub that blends convenience, variety, and a welcoming atmosphere. This open-air lifestyle center is known for its balanced mix of national retailers like Target, Trader Joe’s, and Anthropologie, alongside a selection of local favorites and dining options that create a vibrant, everyday destination. The center attracts a broad customer base, from young professionals to families, and those looking for both fashion-forward finds and everyday necessities. Its strong appeal to both local residents and regional visitors is evident by the steady traffic throughout the week, especially during peak hours like weekend afternoons when people come for a combination of shopping and leisure. Located in a prime suburban area of Greensboro, Friendly Center’s proximity to residential neighborhoods and its easy accessibility via major highways make it a go-to for both quick errands and a more leisurely shopping experience. While competitive centers like the nearby Four Seasons Town Centre might offer more traditional indoor mall experiences, Friendly Center’s open-air layout and emphasis on lifestyle brands and dining provide a refreshing alternative. This blend of retail, convenience, and community-centric appeal positions Friendly Center as a solid choice for brands seeking to connect with a broad, loyal customer base in the Greensboro area.

Owners

Atlantic Retail & CBL

Demographics

Property Report

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News

Tenant Mix by Category

110 brands across 38 categories

Clothing - Womens
15 (13.6%)
Clothing - Family/Unisex
11 (10%)
Restaurant - Casual
7 (6.4%)
Footwear
5 (4.5%)
Restaurant - Bakery/Desserts
5 (4.5%)
Jewelry
5 (4.5%)
Cosmetics + Beauty Supplies
5 (4.5%)
Optical
4 (3.6%)
Banks + Financial Services
4 (3.6%)
Spa, Massage, + Esthetics
3 (2.7%)
Crafts, Toys, and Hobbies
3 (2.7%)
Hair
3 (2.7%)
Furnishings
3 (2.7%)
Restaurant - Fast Casual
3 (2.7%)
Restaurant - QSR/Fast Food
3 (2.7%)
Home + Housewares
2 (1.8%)
Clothing - Childrens
2 (1.8%)
Restaurant - Fine Dining
2 (1.8%)
Shipping
2 (1.8%)
Drug Stores + Pharmacies
2 (1.8%)
Restaurant - Coffee/Tea
2 (1.8%)
Communications
2 (1.8%)
Grocery
2 (1.8%)
Vitamins, Nutrition, and Supplements
1 (0.9%)
Books
1 (0.9%)
Computers + Consumer Electronics
1 (0.9%)
Department Store
1 (0.9%)
Discount Stores
1 (0.9%)
Food Retail (Non-Grocers)
1 (0.9%)
Gifts
1 (0.9%)
Gyms + Fitness Facilities
1 (0.9%)
Home Improvement + Building Supplies
1 (0.9%)
Pet Health + Care
1 (0.9%)
Physical Therapy + Rehabilitation
1 (0.9%)
Restaurant - Juice Bars
1 (0.9%)
Sports + Recreation
1 (0.9%)
Theatres
1 (0.9%)
Auto Service, Parts, + Tires
1 (0.9%)

All Tenants

Belk
Belk
Clothing - Family/UnisexN/A
Macy's
Macy's
Department StoreN/A
Harris Teeter
Harris Teeter
GroceryN/A
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