01Origin
Why did you start Brandmarch?
I kept seeing the same inefficiency over and over. The most valuable information in retail real estate lives in people’s heads, inboxes, and private spreadsheets. And the most valuable question in the business had no good answer: which brands actually fit this center, and which centers actually fit this brand.That answer lived in a handful of veterans who had walked a thousand properties. I wanted to build that judgment into software so it works for everyone, on every center, every day.
02Audience
Who is Brandmarch really for?
People doing real work. I spent most of my career on the brand side, so I built this for the person I used to be and the people I sat across from. Tenant reps building a target list for a new client. Leasing teams staring at a vacancy. Brand real estate executives planning the next fifty stores. It’s not a listing dump and it’s not social media for the sake of posting.
03Catalyst
Was there a specific moment that pushed you to build it?
Yes. I watched brands pick markets with incomplete information, brokers assemble target lists by hand from five different sources, and great shopping centers stay invisible to the exact tenants that belonged in them. Everyone was working hard, but nobody had the full picture, because the full picture didn’t exist anywhere. That’s usually a signal a platform should exist.
04Differentiation
How is this different from existing platforms?
Most platforms show you listings. Brandmarch gives you recommendations. Our engine scores every expanding brand against every shopping center in the country on the things that actually decide deals: co-tenancy, drive time trade area demographics, customer psychographics, and center type. You get a ranked list and the reasoning behind it, the way a veteran analyst would walk you through it.
05Mission
What problem are you most focused on solving?
Information asymmetry. Retail real estate still operates like it’s 2005. If you don’t already know the right people, you’re at a disadvantage. A leasing agent at a great center shouldn’t need twenty years of relationships to know which brands belong in their vacancy, and a growing brand shouldn’t have to guess which markets come next. Brandmarch is about making the market more transparent without turning it into a race to the bottom.
06Success
What does success look like?
If a leasing agent logs in with a vacancy and logs out with three brands worth pursuing and the name of who reps them, we did our job. Same for a broker with a new client, or a brand planning its next market. Long term, success is deals that started on Brandmarch. And the platform should keep rewarding the people who share accurate information, because that’s what keeps the answers good.
