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Description

Crocs is an American company that designs, manufactures, and sells footwear, particularly its signature foam clogs. Established in 2002 and based in Niwot, Colorado, Crocs was founded by George Boedecker Jr., Scott Seamans, and Lyndon Hanson. Originally intended as a boating shoe, Crocs gained popularity due to their comfort and distinctive design. The company's headquarters is located in Niwot, a small town in Colorado, United States. The headquarters serves as the central hub for Crocs' operations, including product development, marketing, sales, and customer service. Crocs offers a wide range of footwear, including clogs, sandals, flip flops, slides, sneakers, loafers, boots, and accessories. Known for their unique clog design made from Croslite, a proprietary closed-cell resin, Crocs shoes provide exceptional comfort, durability, and odor resistance. The company also offers specialized footwear for industries like healthcare and hospitality. On a global scale, Crocs operates through its numerous subsidiaries, joint ventures, and partnerships. Some of its noteworthy subsidiaries include Jibbitz, a brand that specializes in shoe charms, and Crocs Retail, which manages the company's physical stores worldwide. Crocs has also partnered with renowned designers and brands like Balenciaga and Post Malone for limited-edition collections. Crocs has established a strong market position globally, with its distinctive footwear becoming immensely popular among consumers of all ages. The company has reported impressive global sales growth, surpassing $1 billion in revenue multiple times. In terms of market competition, Crocs faces numerous rivals in the footwear industry but has managed to differentiate itself with its unique product offering. In recent years, Crocs has undergone significant changes and achievements. The brand has expanded its product lineup to include more fashionable and innovative designs, attracting a broader customer base. Additionally, Crocs has collaborated with various celebrities and artists, resulting in successful limited-edition collections and increased brand visibility. As of the latest available information, Crocs continues to experience strong growth and global demand for its products. The company remains focused on expanding its presence in international markets and diversifying its product offerings. With its distinctive style and commitment to comfort, Crocs has solidified its position as a leading footwear brand globally.

Brand Category

Retail (Footwear)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

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Preferred co-tenants

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Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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