Dr. Martens the Global Icon of Individual Self-Expression and "Consumer-First" Retail Founded in 1960 and headquartered in London, Dr. Martens (LON DOCS) is a premier global Anchor Tenant for dominant Regional Malls, High-Street corridors, and Lifestyle Centers. Under the 2026 "Levers For Growth" strategy led by CEO Ije Nwokorie (formerly of Apple Retail), the brand is shifting from a "channel-first" to a "consumer-first" mindset. This revitalized approach prioritizes Direct-to-Consumer (DTC) expansion, particularly in the United States, which the brand identifies as its largest growth market. The 2026 retail concept focuses on diversifying the "boot-only" perception by dedicating significant floor space to sandals, bags, and adjacent leather goods, alongside the iconic 1460 boot. A key pillar of the 2026 fleet strategy is the global rollout of the "ReWair" Resale Platform, which integrates verified second-hand trade-ins and refurbished product zones directly into the physical store environment. For landlords, Dr. Martens offers institutional-grade credit, a high-density sales model, and a unique "multi-generational" cultural draw that remains a staple of urban and suburban fashion ecosystems.