Equinox is a premier luxury fitness brand that integrates high-performance training, wellness, and lifestyle experiences within architecturally distinguished spaces. Founded in 1991 and headquartered in New York City, Equinox operates over 100 clubs worldwide, offering amenities such as spa services, boutique fitness classes, and co-working spaces. The brand caters to affluent, health-conscious urban professionals seeking a holistic approach to fitness and well-being. With its expansion into hospitality through Equinox Hotels and the introduction of ultra-premium memberships like the $40,000/year "Optimize by Equinox" program, the company is redefining the boundaries of luxury wellness.