Forever 21 A Global Fast-Fashion Powerhouse Entering a Digital-First "New Era" Founded in 1984 in Los Angeles, Forever 21 is a world-renowned Fast-Fashion Giant currently undergoing a radical transformation following a 2025 strategic pivot. Under the ownership of Authentic Brands Group (ABG), the brand has shifted to a "Digital-First, Multi-Partner" model to recapture its dominance among Gen Z and Millennial consumers. In 2026, Forever 21 is moving away from its legacy of massive 40,000+ sq. ft. mall boxes in favor of a "Lean Retail" strategy. This involves the launch of highly curated Small-Format Boutiques and Experiential Pop-Ups in Tier-1 "Cultural Hotspots" and high-performing Lifestyle Centers. For landlords and developers, Forever 21 in 2026 represents a leaner, lower-risk tenant that leverages a massive global digital ecosystem—including a major 2026 relaunch in China—to drive physical foot traffic. The brand's new physical footprint is designed to act as a "content hub" and fulfillment center, integrating social-first activations (TikTok/Douyin) with a streamlined, high-turnover inventory of trend-driven apparel, accessories, and beauty.