Francesca’s The Pioneer of the "Treasure Hunt" Boutique Experience Founded in 1999 and headquartered in Houston, Texas, Francesca’s is a premier specialty lifestyle tenant for dominant Regional Malls, Lifestyle Centers, and Outlet Centers. Operating over 412 boutiques across 45 states as of 2026, the brand has successfully navigated a digital-first transformation under CEO Andrew Clarke. The 2026 strategy—"Boutique 2.0"—focuses on hyper-localized inventory, where "no two stores look exactly alike," maintaining a carefully curated selection of apparel, jewelry, and gifts. A key growth pillar for 2026 is the rapid expansion of the Franki by Francesca’s tween sub-brand, which has scaled from limited pilots to over 100 dedicated locations and shop-in-shops. For landlords and developers, Francesca’s offers a high-traffic, high-dwell-time model that appeals to an affluent, fashion-conscious Gen Z and Millennial demographic. The brand’s small-format footprint (typically 1,200–1,500 sq. ft.) delivers exceptional sales-per-square-foot and serves as a critical "discovery anchor" in high-visibility fashion wings.