LUSH Fresh Handmade Cosmetics is a global pioneer in the ethical beauty sector, renowned for its sensory-rich retail environments and commitment to "naked" (unpackaged), vegan, and cruelty-free products. Operating as a high-productivity specialty Anchor Tenant, LUSH drives significant foot traffic through its immersive in-store demonstrations and unique "marketplace" aesthetic. The brand’s real estate strategy emphasizes National Expansion in Tier-1 metropolitan markets and high-growth regions, particularly through its "strategic relocation" model—moving from smaller footprints to larger, experience-led flagships that can accommodate spas, hair salons, and perfume libraries. LUSH targets a socially conscious, affluent demographic, primarily Gen Z and Millennials, who prioritize sustainability and experiential shopping. For landlords and developers, LUSH offers a resilient, tech-forward partnership that excels in Malls, Lifestyle Centers, and High-Street urban corridors, consistently delivering high sales-per-square-foot while serving as a cultural cornerstone for modern, mission-driven retail ecosystems.